Let’s work together!

Creative, conceptual, highly motivated Art Director and Visual Designer with a proven track record of creating innovative visual solutions for digital and print campaigns and assets, brand identities, and marketing collateral. Bringing creative concepts and branding to life with hands-on design while providing clear direction to creative teams ensuring projects are guided from start to finish. Whether it's brainstorming fresh ideas, designing engaging campaigns, or presenting work with clarity, my work is focused on cohesive brand messaging and visual storytelling. I take a digital first approach, working collaboratively with stakeholders and cross-functional teams to raise brand awareness by creating cohesive design experiences that perform and deliver results.

Let’s chat about how we can create great work together.

Experience

Bally’s Interactive
Design Manager • 2023 - 2025
Concepted and designed the new digital casino brand and developed extensive brand guidelines. Created brand templates and overall look and feel of the brand material. Led the multi-channel launch campaign in Rhode Island and managed a team of 3 designers to deliver over 200+ assets across digital, social and print channels. Oversee projects from start to finish. Design, concept and oversee in-app promos, crm, landing pages, signage, paid social ads, organic social concepts and content, OOH, posters, retail collateral and screens, toolkits, brand systems, presentations and direct mail.

Caesars Sportsbook & Casino
Senior Art Director • 2022 - June 2023
Leading the design and development of the newly created brand and marketing campaigns. Extensive focus on digital campaigns, paid social ads and content, and designing heavily branded advertising assets. Designed OOH digital billboards and screens, transit hubs, sportsbook lounge and casino signage. Collaborated with the Executive Creative Director to concept and Art Direct two major photoshoots, and social video content shoots, with brand characters to build and create a visual library. Managed and mentored a small team of creative FTE and contractors to produce work that exceeded expectations and increased brand awareness an impressive 25% the first year.

Charles Schwab & TD Ameritrade
Senior Art Director, Manager • 2020 – 2022
Charles Schwab acquired TD Ameritrade in 2020. I worked with the Brand team and Creative Studio to sunset the TD Ameritrade brand and transition marketing assets to Schwab. Digital and print collateral were merged, bringing together updated email templates, iconography, logos, brand palettes, social illustrations, infographics and toolkits. I worked with the team to effectively art direct the roll out of hundreds of assets and present and communicate creative to the marketing team and senior leadership.

TD Ameritrade
Creative Lead, Senior Art Director• 2013 – 2020
Lead creative ideation, concept and design of high-level campaigns across both digital and print. Hands-on design, managing initial concepts through final production. Projects included brochures, ecommerce overseeing the design of the company store, digital banners and posters, invitations, brand guidelines, direct mail, email, website and landing pages. Maintain, design and implement brand consistency across all marketing materials. Mentor, coach and work with designers to deliver creative that is on point, fresh and innovative. Brand development of visual and style guidelines. Art Direct photoshoots and post production.

The Cooper Group, NYC Agency
Senior Art Director • 2009 – 2013
Responsible for concept development, design, and art direction of marketing campaigns, email, direct mail, brochures, posters, invitations, event material, digital ads, landing pages. Present creative work to clients. Hire and oversee designers.
CLIENTS: American Express, Morgan Stanley, The Toy Foundation, Deutsche Bank

Education

BFA Graphic Design ~ The College of New Jersey
AIGA design conferences, HOW design conferences, Awwwards digital thinkers conferences
Skillshare Courses